The Green Collective Colourful reusable products designed to reduce waste & make sustainability simple.

 

In 2014 Emma said enough. Fed up with single-use paper towels, tissues and bags clogging up landfills she got to work finding solutions for her family life.  The business started by selling reusable produce bags at the local Saturday market. They repeatedly sold out, so she grew the range to include other sustainable products she wanted but couldn’t find. Sustainable living shouldn’t look boring. Emma fixed that with compostable, plant based, hard-working and seriously good-looking products.

 

Every Dishcloth, Handkerchiefs, Towels, Bags & Greeting Cards in the range is something Emma’s family uses everyday, chosen because they work, hard enough for real family life, lovely enough to give as gifts. These are the reusable heroes you have been looking for and they help make the switch to sustainable living super easy.

 

 

“The rules were simple: we had to want to use the products ourselves, and they had to handle our months of testing and trials.”

 

Emma – Owner 

 

 

Reduce, reuse, recycle has always been The Green Collectives mantra but they’ve add re-purpose, re-fresh and re-create to the list. The Green Collective is always looking at everyday habits and asking: could this be better? That curiosity has led to some unexpected places. They have become a bit of a matchmaker for waste, connecting materials that would otherwise be thrown out with organisations who can give them a new life. Recent examples: retired kite surfing kites repurposed into post-surgical drainage bag covers for Cancer Society volunteers. And their limited banner bags made from expired advertising and event banners with expired child car seat straps.

 

Join The Green Collective community today and start shopping sustainably.

www.thegreencollective.co.nz

021 293 2709

hello@thegreencollective.co.nz

123 Bridge Street, Nelson 7010

 

 

 

 

 

 

Reviews

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JK May 6, 2026 6:26 pm
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Love the spruce cloth, awesome cleaning cloths to use and wonderful to support kiwi artists at the same time as supporting a fantastic kiwi businesses doing great things for the planet. Keep up the fab work Emma & the GC Team.

Sandy May 5, 2026 10:20 am
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Great products and wonderful designs.
Emma is fabulous to deal with

Miranda May 1, 2026 8:38 am
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Only the necessities, no dodgy ON SALE offers, quality products. I love these guys.

Beverley May 1, 2026 12:00 am
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Great products, great quality with a sustainable story. I buy as gifts but quite often keep them for myself!

Úna April 29, 2026 11:03 pm
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Love the Spruce black dishcloths – they don’t show stains from the turmeric spices I regularly use!!

Karen H April 29, 2026 9:00 pm
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I love their products and their whole business actually. They just seem to do everything right. The wash cloths make great practical gifts.

Eilidh April 29, 2026 5:56 pm
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Spruce cloths are totally amazing! when my kitchen benchtop one has done its dash it gets its corner cut off to identify then used on floor or in laundry. When eventually it looks sad it can be put in the compost bin. But I hate to do even that! And I love the personalised thankyou cards which come with the order.

Susan S April 29, 2026 5:49 pm
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Such great products they last forever but now I buy them as gifts for others instead!

Greta April 29, 2026 5:39 pm
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Fabulous products – sustainability, quality and style! You know a lot of thought and work has gone into what gets stocked. The service is also second to none! 🤩

Susan April 29, 2026 4:22 pm
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This company is an honest to goodness joy to do business with! The passion Emma has for her products is contagious, because they really are worth getting excited about! For me it started with the Spruce dishcloths.. finally a reliable source. Now I’m hooked on her gorgeous tea towels too. When communicating, Emma treats you like a friend. She seems like a really special person.

Piri April 29, 2026 4:11 pm
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Wonderful durable fun products that make domestic life joyful.Emma is personable and inspirational… her business connects people to life routines.

Sara April 29, 2026 4:03 pm
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The products are super high quality. The spruce clothes come in a range of gorgeous prints (some are funny and cheeky!), and I always get comments on the goodie bags (now a retired item. Expandable mesh bags with drawstrings that you can use for storing produce, making nut mylks, and so many other uses). Emma posts great content on socials and through her email newsletters. Collectively in what we use and gift to others we can tread a lighter path, and do it with style too!

Beatrice April 29, 2026 4:02 pm
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Great products and lovely to deal with Emma!

Liv April 29, 2026 3:50 pm
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Amazing products and ideas, only the best!

PippyJ April 29, 2026 3:46 pm
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Fun, functional and eco friendly. What more could you ask for! Emma’s a true inspiration, dedicated to creating gorgeous, useful products in the most authentic way.

Carmy April 25, 2026 1:33 pm
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Love these funky products! Durable, easy to use and look like joy!

Bex April 24, 2026 3:37 pm
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Emma is an inspiration! She had and has a vision that has formed a wonderful business. Her products are a perfect blend of stunning designs, functional and sustainable.

Liss April 23, 2026 4:08 pm
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I love everything about Emma’s vision. Her attention to detail, her interaction with her audience on socials and most of all, her beautiful products which are all in some way sustainable, thinking about reducing waste but at the same time bringing joy through colour and high quality design. Her products are made to last and take a slow production path- which is how things should be. Contrasting with the fast production tat that you find on websites like temu. Good things take time. I love how ethical production is at the heart of all of Green Collectives products! I highly recommend!

Liss April 23, 2026 3:13 pm
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I love everything about Emma’s vision. Her attention to detail, her interaction with her audience on socials and most of all, her beautiful products which are all in some way sustainable, thinking about reducing waste but at the same time bringing joy through colour and high quality design. Her products are made to last and take a slow production path- which is how things should be. Contrasting with the fast production tat that you find on websites like temu. Good things take time. I love how ethical production is at the heart of all of Green Collectives products! I highly recommend!

Terry April 23, 2026 2:59 pm
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What an awesome little business! Love all their quality products and the owners are such fab folk. Our favourite product are the hankies, got quite a few of them!

Georgie April 23, 2026 8:38 am
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Long time user and lover of the Green Collective products. Not only do the products last and last and last but they are stylie too!

Mons April 22, 2026 10:05 pm
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I get excited every time I get a new product from The Green Collective. Love the Spruce, Hanks and Encore bags. Thank goodness they have so many cool designs and colours to make gifting easier. Always arrive quickly in the post with a personal note. Such a nice touch.

Becca April 22, 2026 8:05 pm
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I have so many of these products and I enjoy them
so much, ive also met Emma at many eco markets and she’s extremely passionate about what she does and she does it so well!

Sue April 22, 2026 5:40 pm
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The Green Collective has become my go-to for sustainable swaps that actually work. As a trusted, reliable business, they make eco-friendly living feel effortless and high-quality.

I’m particularly obsessed with their handkerchiefs—they are incredibly soft, and the gorgeous prints make them a pleasure to use. Along with their durable Spruce cloths, these products have replaced so many disposables in my home. It’s wonderful to support a brand that delivers on its promises with such style and integrity!

Rachel April 22, 2026 3:44 pm
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Not only are the product high quality, functional, and beautiful, it’s the love and care of the business that stand out also. Curated designs made by artists from Aotearoa and around the world. Transparency around the sourcing and sustainability of the products. Something can be beautiful, thoughtful, and functional, and also sustainable.

Halcione April 22, 2026 10:33 am
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It feels crazy to get this excited about cleaning tools but my tea towel and spruce drawer gives me a little dopamine every time I open it. The spruce cloths and linen teatowels last and last and last and designs like these prove you can live eco and with style!

Chrissy April 22, 2026 10:14 am
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Incredible products, business model and ethos

Annabelle April 22, 2026 9:23 am
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Stylish and sustainable, a winning combination!

Jo April 22, 2026 9:16 am
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The Green Collective Spruce cloths are the best! Fabulous designs and last so well. The gift card cloths are a great idea as an easy thoughtful gift instead of a card.

Claire April 21, 2026 7:56 pm
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Made with love and care, the Encore bags are truly the best, and based on the other great reviews i’m going to try the other products too!

Lizzy April 21, 2026 7:06 pm
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THE BEST BUSINESS – THE BEAT OWNER.

K-Oui Patisserie April 21, 2026 6:34 pm
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Great selection of sustainable products!

Annie April 21, 2026 6:12 pm
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I truly love all Green Collective products and have quite the collection of Encore bags, Hanks and Spruce cloths… also my lucky friends and family can count on annual birthday restocks. Thank you Emma, for your vision and creativity 💚

Nikki April 21, 2026 6:09 pm
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The leopard print SPRUCE has a special place in my heart. Emma is a bundle of energy and enthusiasm and it makes me want to do better for our environment!

Nils April 21, 2026 6:04 pm
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I’ve been a staunch self-appointed ambassador for Emma’s bags ever since discovering them some five years ago. We have an entire collection in all shapes and sizes and have been giving them to all our friends and won’t shut up about how great they are every time they get noticed in the shop or at the beach (which happens a lot). The designs are ace, the quality is 100% bombproof – just the most versatile and durable and lovable gear. Oh, and did i mention 100% sustainable?
I’ve never had any issues with any of them, but i’m sure Emma would personally make sure it would get resolved immediately.
Easily earned ⭐️⭐️⭐️⭐️⭐️ all around!

Fineline Architecture April 21, 2026 4:56 pm
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Amazing environmental conscious work!

Poppy April 21, 2026 4:31 pm
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Absolutely hands down the best bags around! I love that the Encore bags are made from reused seat belts and signage billboards! I have had some of my bags for over 10 years and they still look new! Indestructible quality!

Magda April 21, 2026 4:24 pm
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Great products and a great human behind them.

Emma H April 21, 2026 4:21 pm
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LOVE LOVE LOVE!

Iain April 21, 2026 4:19 pm
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As someone working in a commercial kitchen, I need tools that hold up, and the SPRUCE dishcloths are absolute workhorses. Everything Emma makes is durable, brightly designed, and genuinely eco-friendly. It’s inspiring to see her journey from the Saturday markets to building such a great brand. Fantastic to see a business that makes sustainable living so easy. Highly recommended!

Siggy April 21, 2026 4:16 pm
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Epic products

Publik April 21, 2026 4:15 pm
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I was a judge for local business awards a few years ago and Emma, her vision, business model and products together made The Green Collective a stand out. Her sustainability and community values define her every move. Impressive business and business woman (and I love her products too!). She is a five star operator!

Phoebe February 18, 2026 2:08 pm
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I love love love these SPRUCE dishcloths! I’ve tried so many different brands and types, and this is by far the BEST! They don’t smell, they wipe surfaces really well, and they’re super easy to clean (I just throw mine in with the laundry).

The only “issue” I have is that they last too long! Eventually, I start using different designs for different purposes around the house.

Mccloy Jones February 3, 2026 11:32 am
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I have bought hankies from three other companies/brands but I tell you right now, I’ll never go back to anything else. These will never give you a red nose and make you look like the Red Nose the Reindeer, nor feel soggy after use. And they are all bright and colorful which you can pick from a wide selection. They are also 100% organic cotton which is better for the environment, EVEN my partner has stolen one of my hankies. This isn’t a paid ad, just a very happy customer, BUY THESE HANKIES 20/10!!!

Bonnie Slade January 20, 2026 4:48 pm
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Love Green Collective’s stuff! Especially the Spruce and Encore bags. The Spruce’s last forever and look so cool in the kitchen and we use our Encore bags almost every single weekend or family outing, so handy!