The Green Collective Colourful reusable products designed to reduce waste & make sustainability simple.

 

In 2014 Emma said enough. Fed up with single-use paper towels, tissues and bags clogging up landfills she got to work finding solutions for her family life.  The business started by selling reusable produce bags at the local Saturday market. They repeatedly sold out, so she grew the range to include other sustainable products she wanted but couldn’t find. Sustainable living shouldn’t look boring. Emma fixed that with compostable, plant based, hard-working and seriously good-looking products.

 

Every Dishcloth, Handkerchiefs, Towels, Bags & Greeting Cards in the range is something Emma’s family uses everyday, chosen because they work, hard enough for real family life, lovely enough to give as gifts. These are the reusable heroes you have been looking for and they help make the switch to sustainable living super easy.

 

 

“The rules were simple: we had to want to use the products ourselves, and they had to handle our months of testing and trials.”

 

Emma – Owner 

 

 

Reduce, reuse, recycle has always been The Green Collectives mantra but they’ve add re-purpose, re-fresh and re-create to the list. The Green Collective is always looking at everyday habits and asking: could this be better? That curiosity has led to some unexpected places. They have become a bit of a matchmaker for waste, connecting materials that would otherwise be thrown out with organisations who can give them a new life. Recent examples: retired kite surfing kites repurposed into post-surgical drainage bag covers for Cancer Society volunteers. And their limited banner bags made from expired advertising and event banners with expired child car seat straps.

 

Join The Green Collective community today and start shopping sustainably.

www.thegreencollective.co.nz

021 293 2709

hello@thegreencollective.co.nz

123 Bridge Street, Nelson 7010

 

 

 

 

 

 

Reviews

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Trish July 25, 2026 9:07 pm
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Wonderful products. We need more businesses like Emma’s.

Nora July 25, 2026 9:04 pm
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Wonderful work and contribution to sustainable planet. Deserves the award

VLC July 25, 2026 9:02 pm
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So impressed with Emma’s products and her contribution to saving our planet. Love the colours too

Sandra July 25, 2026 6:39 pm
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Fantastic product – great designs

Brownie July 24, 2026 7:18 pm
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My wife loves your bags!

Nic July 24, 2026 7:16 pm
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Awesome products!

Myrtle July 24, 2026 7:16 pm
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The absolute best!

Jacob July 24, 2026 7:15 pm
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All good stuff.

Justin July 24, 2026 7:15 pm
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Fabulous products

Arthur July 24, 2026 7:15 pm
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Amazing, love this stuff!

Owen July 24, 2026 7:14 pm
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Great eco friendly and well priced products

Kylie July 24, 2026 7:14 pm
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Love there amazing products

Alana July 24, 2026 7:14 pm
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Love The Green Collective and their amazing products, great quality and last forever.

katie July 22, 2026 11:30 am
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we have alot of this product in our home and we love it.

Andraes July 22, 2026 11:28 am
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Great products

FH July 18, 2026 11:10 pm
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Such a fun, practical collection of earth friendly products. And so much love and thought into all her products.

Jan July 14, 2026 10:31 am
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Love my ‘bouncy castle’ tote so decided our, now, adult children would ‘meet’ the Green Collective via their Christmas pressie bundles.
Emma made that easy – even with colour selection being a priority. Nothing was a problem, ordered while on the phone and now we have happy bag owners introduced to The Green Collective!

Pat from the Roxburgh Community Garden July 11, 2026 5:13 pm
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Any product like those of Emma’s are excellent for our environment and our need to avoid plastics. She deserves to win an award.

Rodney July 11, 2026 9:42 am
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Excellent products. Practical, robust and cool, like the owner.

Natalie Davis July 10, 2026 9:50 pm
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Amazing products and great cause!

Emma M July 10, 2026 9:12 pm
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I have purchased Emma’s products for us at home and for gifts many times over the years. I have loved watching her offering of products grow and her wonderful commitment to reducing waste and using ethical products. Go Emma !

SS July 10, 2026 2:59 pm
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I can’t have a holiday without at least one waterproof bag – usually two!

Crus July 10, 2026 12:06 pm
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We have been using the dish cloths for years and they are just great- very absorbent and they last for ages. I feel great supporting local nelson businesses and suggest you do too.

Helen July 10, 2026 11:04 am
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Love The Green Collective! I have gathered quite a collection of Emma’s products over the years; they are all fantastic and have lasted super well 🙂

D&J July 10, 2026 10:34 am
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Quality with a smile.

Ang July 10, 2026 10:26 am
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Fun, bright and funky dishcloths
A little bit of fun in the kitchen, great for gifts and excellent service.

Kate July 9, 2026 9:08 pm
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Excellent and very useful environmentally friendly products. I love the waterproof bags made from offcuts and recycled signs and the dishcloths.

Second most trusted July 9, 2026 9:05 pm
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So good

Julia July 9, 2026 7:23 pm
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I have enjoyed using the dishcloth. Much more effective for soaking up moisture.

John July 9, 2026 6:37 pm
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Good value and love the recycling concept

Margmurhy July 9, 2026 5:46 pm
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Fantastic products & great service.

Ham July 9, 2026 4:54 pm
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Top product, top person

Paula July 9, 2026 3:42 pm
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Easy to deal with and quick efficient service, will definitely be purchasing from here again

Meg July 9, 2026 3:32 pm
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I can’t speak highly enough of Emma and The Green Collective! We’ve had the pleasure of working with her to design custom cloths for our clients. From start to finish, the process was seamless, easy, and enjoyable.

Emma’s attention to detail and dedication to sustainable practices made it such a rewarding experience. Not only are the products beautiful and high-quality, but we also feel great knowing that our purchases contribute to the environment.

Highly recommend The Green Collective for anyone looking for eco-friendly, thoughtful designs!

Rooster July 9, 2026 11:52 am
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Awesome initiative years ago – fantastic products, great quality, lovely person!

Connie July 9, 2026 10:49 am
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Amazing business and awesome products!

Kaye July 9, 2026 8:57 am
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Fabulous quick service, love the cards that are not cards. Dishcloth cards

GJ July 8, 2026 9:54 pm
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Great products and great gifts too

Anne H July 8, 2026 6:53 pm
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Have several of these bags. Just brilliant. Excellent service and Emma was willing to go the extra mile when needing a custom made bag for a specific purpose.

Anne July 8, 2026 6:30 pm
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We love our Hanks, they are amazing, great designs, size and quality. Emma’s customer service is spectatular!

Nettie. Designer /Community volunteer. July 8, 2026 5:22 pm
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The owner, products, the service, the ethos; very hard to fault this small dynamic company. In every way an exemplary standard for us all to follow.

Charlotte July 8, 2026 4:27 pm
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Emma creates beautiful products that work well, I have many of the Spruce cloths and use them daily. Overall this company creates quality products that by an owner that really cares for the environment and the customers. Epic work!

Shero July 8, 2026 3:28 pm
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Emma is one of the most genuine, hardworking, and caring small business owners I know. Green Collective is built on integrity, quality and a real passion for helping people make more sustainable choices. Every product reflects the love and care that goes into this wonderful Kiwi business. I couldn’t think of anyone more deserving of being recognised as one of New Zealand’s Most Trusted Businesses.

Mel McCosh - Royal Albatross Centre July 8, 2026 2:38 pm
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Emma has incredible customer service and her products are fabulous ! We love to stock her high quality eco friendly products & our customers love them too !!

TC July 8, 2026 2:27 pm
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A great collection of genuine eco-friendly products. The Spruce cloths are my favourite.

Kelsey July 8, 2026 2:24 pm
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Beautiful kaupapa, proud of our Nelson creative!

Brody G July 8, 2026 2:19 pm
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The Green Collective are amazing! Love their stuff.

Mims July 8, 2026 2:01 pm
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Amazing human doing amazing things. Excellent comms, excellent service, living the ethos she promotes…. also works harder than almost anyone I know! Love you Emma and GC xxx

Nigel July 8, 2026 1:45 pm
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Emma has been amazing at helping us design a fully upcycled bespoke carry bag for our staff. We are so grateful that not only we can support our staffs safety, but also that we are doing so with a fully recycled product. Thanks Emma!

Bex from Goodbye July 8, 2026 1:44 pm
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Endless enthusiasm and genuine values. We love eco-hearted Emma and the products she offers so creatively to the world through the Green Collective

Jaycee July 8, 2026 1:37 pm
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Great products from a great person

Kate July 8, 2026 1:29 pm
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I love all of The Green Collective’s products! They have amazing customer service and high quality stuff that makes a home feel more homey.

John July 8, 2026 1:15 pm
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Sewing workshop operator

Tim July 8, 2026 1:14 pm
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The best.

Marita July 8, 2026 12:33 pm
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Fantastic products & service

Pj July 8, 2026 12:22 pm
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I just love these products, I’ve been buying them for myself and as gifts for years.

Tracey Clark- UK Grocer July 8, 2026 12:16 pm
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Wanted some samples for a friend to check out so bought, Dish Cloths, Dish Cloth Cards, Tea towel. I loved them so much…. I kept some!!
Thank you for your great customer service Emma & the Team.

WELL DONE!! Tx

Livie July 8, 2026 11:58 am
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Fantastic range of products especially the hankies. Nice to support a New Zealand business that is thinking of the planet for future generations and using eco-friendly materials.
Emma is very helpful.

Hayley July 8, 2026 11:31 am
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Love everything about The Green Collective!!

Steph July 8, 2026 11:22 am
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The whole ethos and energy of the Green Collective is inspiring, and their products are joyFULL – in both their colour and what they stand for in terms of sustainability.

SB July 8, 2026 11:18 am
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Emma and her products are amazing and can be trusted. They are the best!!

Thames Organic Shop May 31, 2026 10:22 pm
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The integrity and care that this brand holds at the forefront is ever present in all its actions. Nurturing the spirit of collaboration and inspiring others.

We love you Emma – the Green Collective!

JK May 6, 2026 6:26 pm
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Love the spruce cloth, awesome cleaning cloths to use and wonderful to support kiwi artists at the same time as supporting a fantastic kiwi businesses doing great things for the planet. Keep up the fab work Emma & the GC Team.

Sandy May 5, 2026 10:20 am
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Great products and wonderful designs.
Emma is fabulous to deal with

Miranda May 1, 2026 8:38 am
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Only the necessities, no dodgy ON SALE offers, quality products. I love these guys.

Beverley May 1, 2026 12:00 am
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Great products, great quality with a sustainable story. I buy as gifts but quite often keep them for myself!

Úna April 29, 2026 11:03 pm
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Love the Spruce black dishcloths – they don’t show stains from the turmeric spices I regularly use!!

Karen H April 29, 2026 9:00 pm
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I love their products and their whole business actually. They just seem to do everything right. The wash cloths make great practical gifts.

Eilidh April 29, 2026 5:56 pm
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Spruce cloths are totally amazing! when my kitchen benchtop one has done its dash it gets its corner cut off to identify then used on floor or in laundry. When eventually it looks sad it can be put in the compost bin. But I hate to do even that! And I love the personalised thankyou cards which come with the order.

Susan S April 29, 2026 5:49 pm
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Such great products they last forever but now I buy them as gifts for others instead!

Greta April 29, 2026 5:39 pm
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Fabulous products – sustainability, quality and style! You know a lot of thought and work has gone into what gets stocked. The service is also second to none! 🤩

Susan April 29, 2026 4:22 pm
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This company is an honest to goodness joy to do business with! The passion Emma has for her products is contagious, because they really are worth getting excited about! For me it started with the Spruce dishcloths.. finally a reliable source. Now I’m hooked on her gorgeous tea towels too. When communicating, Emma treats you like a friend. She seems like a really special person.

Piri April 29, 2026 4:11 pm
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Wonderful durable fun products that make domestic life joyful.Emma is personable and inspirational… her business connects people to life routines.

Sara April 29, 2026 4:03 pm
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The products are super high quality. The spruce clothes come in a range of gorgeous prints (some are funny and cheeky!), and I always get comments on the goodie bags (now a retired item. Expandable mesh bags with drawstrings that you can use for storing produce, making nut mylks, and so many other uses). Emma posts great content on socials and through her email newsletters. Collectively in what we use and gift to others we can tread a lighter path, and do it with style too!

Beatrice April 29, 2026 4:02 pm
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Great products and lovely to deal with Emma!

Liv April 29, 2026 3:50 pm
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Amazing products and ideas, only the best!

PippyJ April 29, 2026 3:46 pm
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Fun, functional and eco friendly. What more could you ask for! Emma’s a true inspiration, dedicated to creating gorgeous, useful products in the most authentic way.

Carmy April 25, 2026 1:33 pm
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Love these funky products! Durable, easy to use and look like joy!

Bex April 24, 2026 3:37 pm
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Emma is an inspiration! She had and has a vision that has formed a wonderful business. Her products are a perfect blend of stunning designs, functional and sustainable.

Liss April 23, 2026 4:08 pm
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I love everything about Emma’s vision. Her attention to detail, her interaction with her audience on socials and most of all, her beautiful products which are all in some way sustainable, thinking about reducing waste but at the same time bringing joy through colour and high quality design. Her products are made to last and take a slow production path- which is how things should be. Contrasting with the fast production tat that you find on websites like temu. Good things take time. I love how ethical production is at the heart of all of Green Collectives products! I highly recommend!

Liss April 23, 2026 3:13 pm
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I love everything about Emma’s vision. Her attention to detail, her interaction with her audience on socials and most of all, her beautiful products which are all in some way sustainable, thinking about reducing waste but at the same time bringing joy through colour and high quality design. Her products are made to last and take a slow production path- which is how things should be. Contrasting with the fast production tat that you find on websites like temu. Good things take time. I love how ethical production is at the heart of all of Green Collectives products! I highly recommend!

Terry April 23, 2026 2:59 pm
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What an awesome little business! Love all their quality products and the owners are such fab folk. Our favourite product are the hankies, got quite a few of them!

Georgie April 23, 2026 8:38 am
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Long time user and lover of the Green Collective products. Not only do the products last and last and last but they are stylie too!

Mons April 22, 2026 10:05 pm
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I get excited every time I get a new product from The Green Collective. Love the Spruce, Hanks and Encore bags. Thank goodness they have so many cool designs and colours to make gifting easier. Always arrive quickly in the post with a personal note. Such a nice touch.

Becca April 22, 2026 8:05 pm
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I have so many of these products and I enjoy them
so much, ive also met Emma at many eco markets and she’s extremely passionate about what she does and she does it so well!

Sue April 22, 2026 5:40 pm
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The Green Collective has become my go-to for sustainable swaps that actually work. As a trusted, reliable business, they make eco-friendly living feel effortless and high-quality.

I’m particularly obsessed with their handkerchiefs—they are incredibly soft, and the gorgeous prints make them a pleasure to use. Along with their durable Spruce cloths, these products have replaced so many disposables in my home. It’s wonderful to support a brand that delivers on its promises with such style and integrity!

Rachel April 22, 2026 3:44 pm
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Not only are the product high quality, functional, and beautiful, it’s the love and care of the business that stand out also. Curated designs made by artists from Aotearoa and around the world. Transparency around the sourcing and sustainability of the products. Something can be beautiful, thoughtful, and functional, and also sustainable.

Halcione April 22, 2026 10:33 am
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It feels crazy to get this excited about cleaning tools but my tea towel and spruce drawer gives me a little dopamine every time I open it. The spruce cloths and linen teatowels last and last and last and designs like these prove you can live eco and with style!

Chrissy April 22, 2026 10:14 am
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Incredible products, business model and ethos

Annabelle April 22, 2026 9:23 am
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Stylish and sustainable, a winning combination!

Jo April 22, 2026 9:16 am
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The Green Collective Spruce cloths are the best! Fabulous designs and last so well. The gift card cloths are a great idea as an easy thoughtful gift instead of a card.

Claire April 21, 2026 7:56 pm
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Made with love and care, the Encore bags are truly the best, and based on the other great reviews i’m going to try the other products too!

Lizzy April 21, 2026 7:06 pm
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THE BEST BUSINESS – THE BEAT OWNER.

K-Oui Patisserie April 21, 2026 6:34 pm
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Great selection of sustainable products!

Annie April 21, 2026 6:12 pm
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I truly love all Green Collective products and have quite the collection of Encore bags, Hanks and Spruce cloths… also my lucky friends and family can count on annual birthday restocks. Thank you Emma, for your vision and creativity 💚

Nikki April 21, 2026 6:09 pm
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The leopard print SPRUCE has a special place in my heart. Emma is a bundle of energy and enthusiasm and it makes me want to do better for our environment!

Nils April 21, 2026 6:04 pm
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I’ve been a staunch self-appointed ambassador for Emma’s bags ever since discovering them some five years ago. We have an entire collection in all shapes and sizes and have been giving them to all our friends and won’t shut up about how great they are every time they get noticed in the shop or at the beach (which happens a lot). The designs are ace, the quality is 100% bombproof – just the most versatile and durable and lovable gear. Oh, and did i mention 100% sustainable?
I’ve never had any issues with any of them, but i’m sure Emma would personally make sure it would get resolved immediately.
Easily earned ⭐️⭐️⭐️⭐️⭐️ all around!

Fineline Architecture April 21, 2026 4:56 pm
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Amazing environmental conscious work!

Poppy April 21, 2026 4:31 pm
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Absolutely hands down the best bags around! I love that the Encore bags are made from reused seat belts and signage billboards! I have had some of my bags for over 10 years and they still look new! Indestructible quality!

Magda April 21, 2026 4:24 pm
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Great products and a great human behind them.

Emma H April 21, 2026 4:21 pm
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LOVE LOVE LOVE!

Iain April 21, 2026 4:19 pm
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As someone working in a commercial kitchen, I need tools that hold up, and the SPRUCE dishcloths are absolute workhorses. Everything Emma makes is durable, brightly designed, and genuinely eco-friendly. It’s inspiring to see her journey from the Saturday markets to building such a great brand. Fantastic to see a business that makes sustainable living so easy. Highly recommended!

Siggy April 21, 2026 4:16 pm
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Epic products

Publik April 21, 2026 4:15 pm
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I was a judge for local business awards a few years ago and Emma, her vision, business model and products together made The Green Collective a stand out. Her sustainability and community values define her every move. Impressive business and business woman (and I love her products too!). She is a five star operator!

Phoebe February 18, 2026 2:08 pm
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I love love love these SPRUCE dishcloths! I’ve tried so many different brands and types, and this is by far the BEST! They don’t smell, they wipe surfaces really well, and they’re super easy to clean (I just throw mine in with the laundry).

The only “issue” I have is that they last too long! Eventually, I start using different designs for different purposes around the house.

Mccloy Jones February 3, 2026 11:32 am
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I have bought hankies from three other companies/brands but I tell you right now, I’ll never go back to anything else. These will never give you a red nose and make you look like the Red Nose the Reindeer, nor feel soggy after use. And they are all bright and colorful which you can pick from a wide selection. They are also 100% organic cotton which is better for the environment, EVEN my partner has stolen one of my hankies. This isn’t a paid ad, just a very happy customer, BUY THESE HANKIES 20/10!!!

Bonnie Slade January 20, 2026 4:48 pm
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Love Green Collective’s stuff! Especially the Spruce and Encore bags. The Spruce’s last forever and look so cool in the kitchen and we use our Encore bags almost every single weekend or family outing, so handy!